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Interesting Reads
31-05--2013, 12:01 PM
Post: #1
Interesting Reads
Want to learn more about the ecommerce industry. Keep in track with this thread
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31-05--2013, 12:22 PM
Post: #2
Music RE: Interesting Reads
How Google’s Algorithm Update can be Beneficial to Small Businesses!

[Image: 5a2f7f4f243cb_googlenewalgorithm1.png.999xx.png]

Recently google has announced another update to their search algorithm which will penalize ‘Webspam’ & will reward high quality sites which that haven’t went overboard with search engine optimization. The update is called Penguin, which some SEO practitioners are calling the “over-optimization penalty” has been expected for more than a month.

Matt Cutts, head of the Webspam team at google, responded to concerns that some markets had been saturated with optimized content that provided poor quality search results and made it difficult for small or mid-sized businesses to compete with larger company with army of optimizers – often a difficulty faced among ecommerce store owners.

The part of Matt Cutts reply is:

“The idea is basically to try and level the playing ground a little bit so all of those people who have sort of been doing — for lack of a better word — over optimization or overly doing their SEO compared to the people who are just making great content and trying to make a fantastic site — we want to sort of make that playing field a little more level. And so that’s the sort of thing where we try to make the Googlebot smarter.”

“We try to make our relevance more adaptive so that people don’t do SEO, we handle that and then we also start to look at the people who sort of abuse it, whether they put too many keywords on the page or whether they exchange way too many links or whatever they’re doing to sort of go beyond what a person would expect in a particular area and so that is something where we continue to pay attention and continue to work on it and it is an active area where we’ve got several engineers on my team working on that right now.”

If this new algorithm change, which Cutts officially announced on Google’s Webmaster Central Blog last week, does, in fact, do what Cutts promised at SXSW, it could prove to be great news for small and mid-sized ecommerce merchants. As with all things related to the Google search algorithm, the particulars of this change are secret, but its safe to say Google will be focusing on penalizing sites that violate their quality guidelines.

The following SEO practices are considered ‘black-hat’ optimization and will likely take the brunt of the new algorithms wrath:

> Hidden text and hidden links.
> Cloaking or sneaky redirects.
> Sending automated queries to Google.
> Loading pages with irrelevant keywords.
> Multiple pages, subdomains, or domains with duplicate content.

When all is said and done, Google makes hundreds of algorithm changes every year, so you shouldn’t expect anything drastic to come from this specific update; however, it’s nice to hear that Google’s top dogs are actively making changes to benefit small businesses who produce good quality content and don’t have the funds to hire expensive SEO optimizers!
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