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Steps to be taken care of to prevent high cart abandonment rate.
31-05--2013, 02:31 PM
Post: #1
Steps to be taken care of to prevent high cart abandonment rate.
Steps to be taken care of to prevent high cart abandonment rate.

[Image: 80a3b399a61a5_cartabadonment.jpg.999xx.jpg]

In such a highly competitive e-commerce world it becomes essential to have a site which is user friendly, attractive and revenue driven. To achieve the desired top line you need conversions and one of the most important element which directly effects the conversion is the checkout process of the website. Confuse users and lose their trust and you lose the sale, guide them through an easy to use and secure process and the sale is much more likely, as is repeat business.

After studying a numerous websites that are build on our platform we have put together a list of the steps which can prevent the high cart abandonment rate.

Make registering for an account optional

Forcing shoppers to create an account with you before they can checkout is a major barrier to a completed purchase. In their eyes it means another set of time consuming forms to fill out and a bit of a waste of their time. A better idea would be to allow users to guest login.

Keep it simple

You want to make checkout as easy and encouraging as possible for them to complete customers purchase. Less is definitely more at this point.

There should be no flashing banners or non essential graphics, only relevant and useful information and images and keep information needed to complete the checkout to a minimum. It may be beneficial to remove most of the navigation too, only leaving some essentials.

Another good tip is to give shoppers the option to state that their delivery address is the same as their billing address at the click of a button.

Communicate clearly

It’s important to communicate clearly and pre-empt any questions shoppers may have when they are in the checkout process. Some key points include:

•Shipping costs and delivery information should be clear.
•Payment options clearly visible.
•Important returns information should be displayed, with a link to more detailed information and a link to your T&C’s.
•Use descriptive buttons e.g. ‘proceed to payment information’ instead of ‘next’.
•Tell visitors where they are in the checkout process.
•Label all input fields so that users know what information to add where.
•If the user misses out a required field provide clear information on what they missed and highlight that field.

Make sure your shopping cart is bug free and pages load quickly

Any technical bugs or slow loading pages will increase your checkout abandonment rate, which is something you don’t want. The solution to this problem is to thoroughly test your whole checkout process and monitor page load times, making sure everything is running smoothly. After initial testing it is important to constantly monitor and test your site’s performance, especially if you make any updates or adjustments.
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